THE FOCAL POINT DIFFERENCE
We are a boutique firm built for how narratives are shaped today.
We figure out where your audiences spend their time, then show up everywhere they go. Our team pitches your story to traditional outlets while working with influencers to create content people trust. We layer in organic social media content and targeted digital ads, then get partner organizations to amplify your message. Our approach ensures everything works together for bigger results.
Every tactic serves the strategy.
Every action serves the bigger picture.
Strategy to Execution:
Complete Integration.
We Start with Strategy.
Our team develops sophisticated communications strategies, message frameworks, and campaign plans that align every tactical activity with your overarching objectives.
Then We Execute Everywhere.
Every client has access to our complete suite of capabilities:
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On behalf of a major client, we served as their complete communications operation, handling all press releases, press conferences, media pitching and booking while meeting weekly to develop strategic plans and execute every aspect of their earned media strategy. When they specifically asked us to increase their presence with potential donors, we developed a plan to secure national profiles of their leadership and the organization's work, secured them a New York Times profile piece within one month—directly contributing to a 20% increase in their fundraising and helping achieve an overall 400% increase in press mentions within six months.
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When a major coalition needed to amplify their policy message during a critical legislative moment, we orchestrated a Capitol Hill press conference featuring key members of Congress that secured both traditional mainstream media coverage and strategically recruited five prominent creators from our network with a combined 10+ million followers, pitching them on the event's importance and coordinating their on-site attendance—who then conducted interviews with speakers, created behind-the-scenes content, and delivered the coalition's message to millions of audience members that traditional press alone couldn't reach.
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When a major environmental client faced harmful legislation advancing in multiple states, we produced and launched a strategic multi-state digital ad campaign that reframed the issue in terms of economics, executing targeted media buys aimed at traditional Republican constituencies in four battleground states with slim legislative margins. Our targeted digital advertising applied sustained pressure on vulnerable legislators by highlighting the jobs and economic benefits at stake, ultimately contributing to the defeat of the harmful legislation in three of the four targeted states.
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On behalf of a major client, we host and coordinate a weekly coalition call bringing together hundreds of the most prominent national center-left organizations in the country, aligning them on messaging for the week ahead, securing high-profile speakers including members of Congress to address the coalition, presenting polling data and strategic insights, and facilitating coordinated advocacy efforts that amplify impact across the progressive movement.
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When one of our clients was targeted by a Trump-aligned House investigative committee seeking to score political points, we collaborated with the client's legal team to develop a comprehensive crisis mitigation strategy that created an alternative press narrative, coordinated with Democratic committee members to push back against key factual errors in the committee's letter, and successfully blunted any further political impact while preventing the need for public testimony.
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We developed a comprehensive policy report analyzing Medicaid cuts in the House Republican budget that served as the foundation for an integrated press and creator tour featuring former Biden Administration officials and local state representatives discussing the specific impacts to their communities—generating more than 40 headlines across 7 states and amplifying the human consequences of the proposed cuts through both traditional media and digital creator content.
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When our client needed to rapidly respond to Trump Administration cuts impacting communities in key states, we launched a new branded project through our established 501(c)(4) entity, providing complete organizational hosting and infrastructure. We handle all compliance requirements, project manage daily operations, conduct comprehensive research on policy impacts, and execute integrated communications strategies to amplify on-the-ground stories—while collaborating with the client on strategic guidance to ensure maximum accountability and public awareness of the administration's actions.
Integration In Action
See how our coordinated approach delivers results across every channel
Creator Partnerships & Engagement
Where strategy meets storytelling.
At Focal Point Strategy Group, we believe creators aren’t just influencers — they’re trusted messengers, community builders, and cultural translators. In a media landscape where trust and authenticity matter more than ever, we help organizations bridge the gap between advocacy and everyday audiences through creator partnerships that connect.
WHY IT MATTERS
People don’t just want facts — they want connection. Creator partnerships bring authenticity and reach to the causes that shape our world. At FPSG, we’re building the bridge between movements and the messengers who move people.
How We Help Organizations
We work with advocacy groups, nonprofits, and mission-driven brands to bring their stories to life through the voices people already know and trust. Our team helps you:
Develop strategy: Identify where creator engagement fits into your broader communications plan.
Find the right voices: Match your campaign goals with creators whose values and audiences align.
Build partnerships: Facilitate organic collaborations, interviews, and long-term relationships that drive awareness and impact.
Measure success: Track engagement and outcomes that matter — not vanity metrics.
Whether you’re new to the creator space or ready to scale up your strategy, FPSG can help you design authentic, values-driven creator campaigns that reach audiences where they actually are.
For Creators
Creators are redefining how people engage with issues, and we want to partner with you. FPSG works with a wide range of creators — from policy explainers and storytellers to lifestyle influencers and environmental advocates — to share meaningful stories that make an impact.
When you partner with us, you’ll gain access to:
Exclusive opportunities to collaborate with leading advocacy organizations
Access to experts, interviews, and breaking campaign moments
Support from a team that understands both creative freedom and mission alignment
If you use your platform to inform, inspire, or drive change — we’d love to work with you.